Reliance Retail Ventures Ltd (RRVL), Isha Ambani’s company, has bought a 51 percent share in Alia Bhatt’s business, Ed-a-Mamma, a maternity and baby care brand. By obtaining a large stake in the company, the two companies will form a partnership to increase their sales and presence.

Mukesh and Nita Ambani’s daughter Isha Ambani’s Reliance Retail, one of the Reliance conglomerate’s most profitable companies, has reached a deal with Bollywood diva Alia Bhatt, purchasing a 51 percent ownership in her fashion company Ed-A-Mamma. Isha Ambani has responded to her Rs 2.6 lakh crore firm collaborating with Alia Bhatt’s brand.

Isha Ambani stated in a statement how significant the partnership is for her as a new mother. Her twins and Alia Bhatt’s baby, Raha Kapoor, are only two weeks apart, she revealed.

“Alia’s daughter and my twins are two weeks apart and we pretty much went through our pregnancies at the same time coincidentally wearing Ed-a-Mamma maternity, and now dressing our children in Ed-a-Mamma kidswear, which they love!” Isha Ambani was quoted as adding. So this is special – the product, brand, and cooperation are all particularly dear to me.”

Reliance Retail Ventures Ltd (RRVL), Isha Ambani’s company, has bought a 51 percent share in Alia Bhatt’s business, Ed-a-Mamma, a maternity and baby care brand. By obtaining a significant stake in the company, the two companies will form a partnership to increase their sales and presence.

While the company did not provide financial details, The Economic Times previously reported that the acquisition of Alia Bhatt’s brand by Isha Ambani’s company cost Reliance about Rs 300-350 crore.

The Ambani family is one of the world’s wealthiest families, and they also possess the world’s second-most costly residence, Antilia in Mumbai.

 

By Deesha

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