Although Threads has not yet been made available to users in the EU, it has soared to the top of app stores in many nations, including India.
Just than 24 hours after its Thursday launch, Threads, the new “Twitter Killer” app from Meta, has amassed 50 million users. The text-based microblogging platform is closely connected to Instagram, Meta’s well-known photo and video sharing platform. Though the rapid growth of Threads is noteworthy, it’s important to keep in mind that Meta is enticing customers to join up for Threads by leveraging its Instagram user base of over 2.35 billion active users. Competitor Twitter, however, has reportedly vowed to sue Meta while its recently hired CEO has already started to feel the heat.
According to internal data from Meta, The Verge’s Alex Heath wrote in a Threads post on Friday that the app had attracted more than 48 million new users. Joe Scannell (Threads: @joe_scannel), a different Threads user, shared a screenshot of a recent Threads sign-up number that indicated the number has now surpassed the 50 million threshold. In an effort to encourage people to sign up and use the service, Meta posts a serial number showing the user’s sign-up date on each user’s Instagram profile.
Though Threads was simultaneously released on Thursday on the software Store and Google Play store, it should be noted that not all countries have access to the software. Because of the strict privacy laws in the EU, Meta hasn’t made the service available to users there.
The software has reached to the top of app stores in a number of different nations; in India, WhatsApp, Instagram, and Threads are the top three free iOS apps. In China, where Meta’s other apps are presently restricted, the Threads app apparently climbed to the fifth spot in the App Store; Threads is anticipated to experience the same fate.
According to The Verge, the Threads app had more than 95 million posts as of Thursday and had received 190 million likes overall on the website. Elon Musk’s Twitter seems to be starting to feel the pressure. According to reports, the platform threatened legal action against Meta in a letter to CEO Mark Zuckerberg from Twitter’s attorney Alex Spirt.
Following the sudden popularity of the new Threads app, Twitter’s new CEO Linda Yaccarino wrote on Thursday that the Twitter community was “irreplaceable” because it had been created by users. The Twitter community, she continued, “can never be duplicated, even though we’re frequently imitated.”
Although the service presently lacks capabilities that users are used to on other platforms, such the ability to view a chronological feed or the option to send private messages (or DMs), Threads’ user base is anticipated to increase over the course of the next day. The company’s support materials also suggest that you cannot deactivate your Threads account without also terminating your Instagram account, demonstrating how interconnected the two are.